LATEST SALESFORCE-MARKETING-ASSOCIATE TEST PREP, TRUSTWORTHY SALESFORCE-MARKETING-ASSOCIATE PDF

Latest Salesforce-Marketing-Associate Test Prep, Trustworthy Salesforce-Marketing-Associate Pdf

Latest Salesforce-Marketing-Associate Test Prep, Trustworthy Salesforce-Marketing-Associate Pdf

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Tags: Latest Salesforce-Marketing-Associate Test Prep, Trustworthy Salesforce-Marketing-Associate Pdf, New Salesforce-Marketing-Associate Exam Sample, Salesforce-Marketing-Associate New Braindumps Ebook, Salesforce-Marketing-Associate Valid Exam Topics

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 2
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 3
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 4
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q44-Q49):

NEW QUESTION # 44
Cloud Kicks recently sent a flash sale email to a data extension containing 1,300 subscribers. The email tracking report shows the email was only sent to 950 subscribers.
What caused the discrepancy?

  • A. The personalization string in the email was written incorrectly.
  • B. The data extension was not marked as sendable.
  • C. An exclusion list was applied at send time.

Answer: C

Explanation:
In Salesforce Marketing Cloud, exclusion lists are used to suppress specific contacts from a send. If Cloud Kicks applied an exclusion list, it would prevent certain subscribers from receiving the email, which would explain why only 950 out of 1,300 subscribers received it. The exclusion list may contain subscribers who have opted out, unsubscribed, or were otherwise flagged to be excluded from this particular email.
* Using Exclusion Lists: Exclusion lists are managed at the send time and are often used for regulatory compliance or to manage email fatigue.
* Salesforce Documentation Reference: See Exclusion List Management for guidance on how exclusion lists impact email sends.


NEW QUESTION # 45
. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this?

  • A. From Address Management
  • B. Sender Profile
  • C. Delivery Profile

Answer: B

Explanation:
In Salesforce Marketing Cloud Engagement, the Sender Profile setting within the email send flow controls the sender's name and email address that recipients see. For Northern Trail Outfitters (NTO), which uses varying sender names and addresses based on the nearest store location to each subscriber, the Sender Profile is crucial. It can be scripted or configured to dynamically change based on specific criteria, such as subscriber location, to personalize the sender information for each email send.
By ensuring the correct Sender Profile is selected or the appropriate script is included in the Sender Profile, marketing associates can activate this personalized feature for each email campaign, enhancing the relevance and personalization of their communications.


NEW QUESTION # 46
Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

  • A. Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe
  • B. Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
  • C. Requiring the subscriber to complete a survey before allowing them to unsubscribe

Answer: B

Explanation:
One of the CAN-SPAM requirements for unsubscribing from commercial emails is providing a clear and easily accessible mechanism that does not require a subscriber to log in or provide extensive information to unsubscribe. This ensures that recipients can easily opt-out of future communications if they wish, without unnecessary barriers, which is a key aspect of respecting user preferences and complying with legal standards for commercial email communications.


NEW QUESTION # 47
A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains.
How should the associate meet this requirement?

  • A. Create a new journey.
  • B. Copy the existing journey.
  • C. Create a new journey version.

Answer: C

Explanation:
When a marketing associate needs to make changes to an existing journey in Salesforce Marketing Cloud, such as reordering the emails it contains, the recommended approach is to create a new version of the journey.
This feature allows for modifications to be made while preserving the original journey structure and performance data. Creating a new journey version enables the associate to make necessary adjustments, test the changes, and then activate the new version without disrupting the existing journey's flow or performance.
This method ensures a smooth transition and allows for comparison between different journey versions, facilitating continuous improvement and optimization.
References: Salesforce Marketing Cloud's Journey Builder documentation provides guidance on managing journey versions, including how to create new versions to implement changes or test new configurations within an existing journey framework.


NEW QUESTION # 48
Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize?

  • A. Sender Profile
  • B. Security Settings
  • C. Delivery Profile

Answer: A

Explanation:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.


NEW QUESTION # 49
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